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Betsy with a B

Betsy with a B

A website that needed to be organized by both color season category and product type? Challenge accepted! This fun, joyous makeup site allows clients to shop if they've had their colors done or not.  We added extra features like a popup with the color name when you hover over the makeup swatch.

The design was inspired by both the client and the makeup.  Instead of harsh lines, I created the swirls on paper and used the hand drawn squiggle to create digital lines that help bring the "organic"-ness of the makeup together with the design.

I had an absolute blast with the organization, coding, and design of this site!

This website was designed and is hosted on Shopify.

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Gif of Hayley Royle, owner of 29th Design, standing in a green Nebraska field while pointing to her laptop that she is holding.

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